With commoditization of marketing channels (search, social, display, etc) within handful of platforms - paid marketing de facto became a commodity. Not to say there is nothing to do in marketing anymore, but getting first leads though might be costly, it is not the main challenge. Doing first sales on…
early stage startups
Early-stage startups investment framework
After having been pitched thousands early stage companies makes sense to share the investment framework, which we used to streamline investment analysis and be more diligent and thoughtful about our investment process. Early stage startups, especially now in IT operate when a cost to create a company is almost reduced…
How does VC investor value an early stage company?
One of the most asked questions from pitching start-ups is how do we arrive a the valuation of the companies we invest in. Before we dive in deeper, let's quickly walk through the VC's business model. Here's the simplified version: Step 1. Invest US$ X mln @ a pre-money valuation of…