Despite all available resources (tons of open-source, cloud IaaS, testing tools etc) it is still much harder to build a SaaS than a marketplace. With marketplace to start getting first traction all you need is a few landing pages, an advertising budget for facebook / google, if there is a need…
Sales & Marketing
Mastering enterprise software sales for early-stage companies
With commoditization of marketing channels (search, social, display, etc) within handful of platforms - paid marketing de facto became a commodity. Not to say there is nothing to do in marketing anymore, but getting first leads though might be costly, it is not the main challenge. Doing first sales on…
Startup strategy tactics for product market fit, traction and scaling-up
One key feedback we give to many founders is a lack of true focus. Interestingly, it's not always the immature companies that struggle, but also businesses with revenues north of a million and handful of client striving to scale-up. Understanding and executing on what is the most important is the…