After writing this post, I found out that it has gotten a bit out of proportion, so below is a short table of contents:Sections:IntroMetric vs Reporting (GAAP, IFRS)Definition: what is MRR (monthly recurring revenue)?Tracking MRR and why its important?How to calculate MRR and its growth…
churn
Excel template for cohort analysis and customer life time value
Whether you are a founder or an analyst assessing an attractiveness of a SaaS product or recurring b2c marketplace, one thing that must be at your fingertips is the understanding of a Customer Life Time Value (LTV). Despite the absolute value of LTV does not tell you much, when compared…