The Rule of 40 emerged a few years back at a time when many SaaS companies started to go public. Unlike traditional public on-premise incumbents, SaaS companies do not repay instantly the customer acquisition costs (CAC) and require at least 6-12 months of payback period to recoup it. Capital markets…
metrics
MRR (monthly recurring revenue): the ultimate guide for SaaS
After writing this post, I found out that it has gotten a bit out of proportion, so below is a short table of contents:Sections:IntroMetric vs Reporting (GAAP, IFRS)Definition: what is MRR (monthly recurring revenue)?Tracking MRR and why its important?How to calculate MRR and its growth…